STAR formula: Situation → TASK → Action→ Result
ISSUE → Analytic → UX SOLUTION → user TESTING → UI DESIGN → perfomans METRICS

Ksenia Titova-Plehotkina
Product Designer with MBA-Strategy background
14+ years Experience in transforming complex business challenges into elegant User-Centric Solutions
AI technology,
&
Enterprise platforms with personal Assistant

Capabilities
Extensive expertise in UX/UI design includes design systems, graphic design, innovative design patterns, and behavioral mechanics, with proven success in transforming complex business challenges into elegant, user-centric solutions.
Inspection evaluates product quality, functionality, and adherence to standards. User research studies user needs, behaviors, and preferences to inform design.
The evaluation and study of user interaction with a product to understand their needs, preferences, pain points and involves collecting and analyzing data to improve.
Understanding and analyzing challenges and frustrations that users or customers face when interacting with a product or service, leading to improvements and enhanced customer experience.
Design user experience concepts visualises user steps and touchpoints
Creating attractive and user-friendly interfaces sets of apply design principles to provide a positive user experience involves combining elements like color, typography, layout, and interactive features for a pleasing and functional user experience.
Visualize the user experience and test the design before development.
A version of a product or service is developed with the minimum set of features needed for user feedback and learning.
Method to evaluate UX design by gathering feedback from real users as they interact with a product or service, identifying usability issues or areas for improvement.











"Specialize in transforming complex business challenges into elegant, user-centric solutions"
My technical background in automation processes and IT systems, combined with an MBA in Digital Marketing, allows me to bridge the gap between technical requirements and user needs effectively.
I'm passionate about creating designs that look trand & beautiful and drive business results through enhanced user engagement and satisfaction.
Drive business results: Combined MBA knowledge with UX/UI Expertise
UX/UI Analytics & Review — 7Y
SAAS Services platform — 10 Y
Design Interfases — 7Y
Awards & recognition till 2010
Throughout my career, I've received multiple industry recognitions, including BAYNET'2020 Awards for excellence in online store design, corporate websites, and visual design. My work for The ATLANT-M Autoholding SAAS demonstrates my ability to blend sophisticated aesthetics with functional user experience.
SAAS

«Best online store»
AutoHolding ATLANT-M
2RD PLACE Rating BAYNET'2020

«Best Corporate Site»
AutoHolding ATLANT-M
3RD PLACE Rating BAYNET'2020

«Best service»
Travel agency Intercity
1RD PLACE Rating BAYNET'2020
Visual design

«Best Landing»
Smart home Modern-City
3RD PLACE Rating BAYNET'2020

«Visual Design»
The Bolshoi Opera and Ballet Theatre
1RD PLACE TIBO'2010

«Visual Design»
Popgroup DetyDetey
3RD PLACE TIBO'2010
Awards motivated me to grow as professional for excellence in online store design, corporate websites, and visual design
Welcome to the future
of vision Cases
SAAS Services platform • Design Interfase • Design System • Graphic Design • Design Mobile
DataMigration Platform ->
SAAS Database Migration Service
with Analytics & AI technology features

DataMigration Platform ->
Design system
with Assistant technology features

Ispirer Products & Services ->
Webdesign
with AI technology features

Database Migration Analytic Tool ->
Database Analytic
with AI technology features

Dental Assist Platform ->
SAAS Services platform
with financial technology features

Design Analytic system
with financial technology features

Cosmolac. Nail care products & cosmetics company ->
Hi-iend Retouch, Graphics design
with retouch features

RF Shop
Specialized in Active Sports ->
Hi-iend Retouch, Graphics design
with retouch features
