Ksenia Titova

Ksenia Titova-Plehotkina

CX Behavioural mechanics
Product Design & UX/UI Expert

My expert areas

Cool achievements!

«Best service» Travel agency Intercity

1RD PLACE
Rating BAYNET'2020

«Best online store» AutoHolding ATLANT-M

2RD PLACE
Rating BAYNET'2020

«Best Corporate Site» AutoHolding ATLANT-M

3RD PLACE
Rating BAYNET'2020

«Best Landing» Smart home Modern-City

3RD PLACE
Rating BAYNET'2020

«Visual Design» The Bolshoi Opera and Ballet Theatre

1RD PLACE
TIBO'2010

«Visual Design» Popgroup DetyDetey

3RD PLACE
TIBO'2010

Autor of courses
«Design system as a Product»
«CR for Designers»

Education

Belarusian National Technical University 2000–2005

Knowledge: Machine learning, Theory of Inventive Problem Solving. Automatisation Finansical System Studied HMI (Human Manual Interface) for CNC machine industry and SCARA (Selective Compliance Articulated Robot Arm) Automatisation Finansical System, Аutomatisation of Technological processes

MBA Executive courses. 2020 – 2021

Knowledge: Revenue, AOV — Average Order Value, LCV — Lifetime Customer Value, Conversion, Bounces on the purchase page, DRR, Social Media, Email analytics, CTR, CTA, CAC, Keywords that drive traffic, ROI/ROMI

Google Analytics, Yandex Metrix, Hotjar, Clarity. Notions. PowerBI

Explored in analysis and interpretation of digital data then to convert any ideas to money. How to use metrics to find pain points to increase profits.

Google UX Design Courses – 2018; Updated – 2022

Knowledge: Conduct UX Research and Test Early Concepts. Foundations of User Experience (UX) Design and Users pain points. Developing personas, user stories, and user journey maps. Conducting usability studies.

 

Corce of Valeria Holykina (Vogue Magazine NY) – 2018

A hi-end retouch course refers to a specialized training program that teaches Holykina Valeria retoucher  Vogue Magazine NY

Knowledge: advanced techniques and skills for retouching or enhancing digital images to achieve a high-quality and professional result.

Photoshop, Lightroom 

Experience

from 2021 – till now

Worked on two dental platforms, Zensupplies and ZenOne, facilitating interactions between dental practices and manufacturers. I created processes to optimize purchases, implemented inventory management with calendar tracking, and savings features. I Created new system can manage stock quantities, control pricing, subscriptions, promotions, and handle sensitivity thresholds and critical moments, alerting the support team when needed.

ZenOne & ZenSupplies SaaS for Dental

4 years | Aug’17 — Jul’21 

Communicate with the client. Analytical research and User Research. Built UX interaction Prototypes at different stages of sales. They use basic marketing knowledge to build each stage of the funnel – from interest to purchase. Building a full range of functions for the Saas Product with animation and presentation for the client. Building a Guide System with the necessary set of elements subordinated to the principles of UX corresponding to WGA standards.

Autoholding AtlantM | Intercity travel Agency | Yurkas doors francaising | Atlant Manufacturer of refrigerator system  | Modern City | Silver Screen Cinema

9 years | May’06 — Aug’17

Lead UI/UX designer Aug’2009 — Aug’2018

Senior UI/UX designer Aug’2008 — Aug’2009

UI/UX designer May’2006 — Aug’2008

Development of functional solutions related to Magento CRM, components and modules for the marketplace.Worked as part of a team, presenting features to both users and stakeholders. Create a Guide is a structured database. Development of layouts and user interaction with the interface. Thinking through UX. Communication with team quick the MVP implementation.

SPA-Salon «ERA LEISTUNGEN» Berlin

Real Estate with Rent analytics «PROMETR»

App for Transfer money «BOSS Revolution»

Theater of Belarus «The Bolshoi Opera and Ballet»

Online Learning System «e-LERNINGSOFT»

Guide systems and Features for Market place

My Responsibility

UI/UX Prototyping

Basic or fully interactive prototypes of your software, will make your business right for customers.

Product Design

Attractive, functional and intuitive Interface, Website or Mobile App, will allow users to engage more …and more.

e-commerce

Real interactions start right here. Implement interface that will meet your and user’s expectations.

Mobile Apps

Android and iOS Vue Native custom software. Material design and Human design interface

Inspection and User Research

Inspection evaluates product quality, functionality, and adherence to standards. User research studies user needs, behaviors, and preferences to inform design.

User Experience (UX) Analysis

The evaluation and study of user interaction with a product to understand their needs, preferences, pain points and involves collecting and analyzing data to improve.

Identify User Pain Points and Customer Experience (CX)

Understanding and analyzing challenges and frustrations that users or customers face when interacting with a product or service, leading to improvements and enhanced customer experience.

Visual Identity, Journey Mapping, and User Flow

Design user experience concepts visualises user steps and touchpoints

Design Interfaces Guides

Creating attractive and user-friendly interfaces sets of apply design principles to provide a positive user experience involves combining elements like color, typography, layout, and interactive features for a pleasing and functional user experience.

Create Clickable Prototypes

Visualize the user experience and test the design before development.

Minimum Viable Product (MVP)

A version of a product or service is developed with the minimum set of features needed for user feedback and learning.

User Testing to Evaluate UX Performance & Collect User Feedback

Method to evaluate UX design by gathering feedback from real users as they interact with a product or service, identifying usability issues or areas for improvement.

Discover my success stories

Cool achievements!

Best service at «The Intercity» Travel agency

1RD PLACE
Rating BAYNET'2020

"BEST ONLINE STORE" at AutoHolding ATLANT-M

2RD PLACE
Rating BAYNET'2020

"Corporate Site" at AutoHolding ATLANT-M

3RD PLACE
Rating BAYNET'2020

«BestLanding» Design Landing for Modern-City

3RD PLACE
Rating BAYNET'2020

Visual Design «The Bolshoi Opera and Ballet Theatre»

1RD PLACE
TIBO'2010

Visual Design: «DetyDetey» Pop Group

3RD PLACE
TIBO'2010

Cases

Guidesystems

Develop design systems according to WGA standards setting consistency in the project, and rules for component development.
CREATE A GUIDE SYSTEM
ZENONE DENTAL ASSIST
Create a Guide system
Autoholding ATLANTM

Fintech

Design interface for banking applications, design of payment systems and wallets, create of tools for financial data analysis, optimization of online banking processes
Service CRM UX/UI Design
Alfabank Client CRM
USA CLIENTBANK UX/UI Design
BOSS REVOLUTION. TRANSFER MONEY SERVICE

Mobile App

I developed mobile applications strictly following the Human Interface Guidelines. Each interface element was carefully designed to create an intuitive and aesthetically pleasing application that not only performs its functions but also provides a delightful user experience.
Service APP UX/UI Design
Autoholding AtlantM
APP UX/UI DESIGN
ZENONE DENTAL ASSIST
APP UX/UI Design
KRAFT BEAUTY STORE
APP UX/UI Design
peer-to-peer mentorship platform

SAAS b2b+b2c

- Dental Assists
- Autoholding dealers
- Refrigeration systems Manufacturer
- Fabric dealers

When designing a SaaS product, I researched the target audience to understand their needs and expectations. I prioritized a simple, usable interface for all devices, ensuring quick mastery. I focused on functionality, performance, and data security, using corporate colors and fonts.
Continuous testing and user feedback led to an intuitive interface. I created reference materials, provided user support, and made the design flexible for future features.
SaaS Dental CRM UX/UI Design
Dental. B2B & B2C
Product Design
Autoholding CRM
Product Design for Service
Manufacturer of
refrigeration system
Atlant
SaaS Product Design
B2B Dental suppliers
SaaS Product Design
B2B Store for Furniture and Fabrics
Product Design
Analytic competitor Seo tool for law firm, USA

Services

- Travel
- Realtestate
- Beauty
- Healthy
- Cinema

When developing the service, I researched the target audience to understand their needs and expectations. I prioritized a simple, user-friendly interface for all devices, ensuring quick adoption. I focused on functionality, performance, and data security, using corporate colors and fonts. Continuous testing and user feedback led to an intuitive interface.
Product design
Travel Agency Intercity
UX/UI Design
SPA SERVICE CRM
CRM UX/UI Design
Prometr. RealtEstate Broker
SERVICES & LABolatory UX/UI Design
LODE MEDICAL CENTER
UX/UI Design
Silverscreen. Cinema Center
UI/UX Design
Showroom «Modern City»

ecommerce

To design convenient e-commerce, I analyzed the target audience, created an intuitive site, and tested prototypes. The visual design matched the brand and adapted to devices. Interactive elements engaged users, and the ordering process was secure and efficient. Continuous testing improved the user experience, boosting sales.
UX/UI Design
ONLINE STORE. logistics and delivery auto from world marketplaces
UX/UI Design
OFFICE EXPERT ONLINE STORE

other

Catalog design
printed catalog design for marketing goals
Graphic Design
Hi-iend Retouch

Mobile-First Design and Development (WordPress, Tilda)

E-Commerse Cases

Graphics Design Cases

art

My awards

I'm proud that every mine work can be submitted to the competition

1RD PLACE
Rating BAYNET'2020

Best service at «The Intercity» Travel agency

2RD PLACE
Rating BAYNET'2019

"BEST ONLINE STORE" at AutoHolding ATLANT-M

3RD PLACE
Rating BAYNET'2019

"Corporate Site"at AutoHolding ATLANT-M

2RD PLACE
Rating BAYNET'2019

«BestLanding» Design Landing for Modern-City

1RD PLACE TIBO'2010

Design «The Bolshoi Opera and Ballet Theatre»

3RD PLACE TIBO'2010

Visual design: «DetyDetey» Pop Group

Behavioural mechanics

______

Business Goals

Patterns &
Principles

SAAS. Fintex
CRM. ERP

______

Inspection, UX Analysis,
& UI transformation

From proof of concepts (PoC) and Minimum viable products (MVP) to complex system of an enterprise-level. —— Used to Agile evaluation, prioritization, project planning.