Grow Law Firm
Tools for lawyers USA
Analitycs CRM
Tools for lawyers USA
Analitycs CRM
Analytical Design Tool
Developed analytic tool with fist impression score for small law firms, typically with 1 to 10 lawyers, with some notably larger.
| Этап. | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9. |
|—————————————————————|———|———|———|———|———|———|———|———|———|
| 1. Исследование и аналитика. ████████ ████
| 2. Внедрение точечных улучшений █████
| 3. Проработка CTA и блога. █████████
| 4. Новый дизайн-макет │ ███████
| 5. Подготовка критериев и данных │ █████
| 6. Прототип CTA-воронки │ █████████████████
| 7. Разработка платной аналитики │ ██████████████
| 8. Финальные итерации и тесты │ ██████████
Удалось создать работоспособную модель аналитики Law firm для использования по улучшению бизнеса клиентов и до этого долгий путь трансформации
1год и путь в длиной от MVP1 до принятия решения MVP2
MVP 2 /Phase 1. Research →
Проделана большая работа перед созданием прототипа
| Источник данных | Что даёт | Как я использовала это для интерфейса Grow Law Firm |
|---|---|---|
| Market analysis | Shows what works for competitors and where the gaps are | Проанализировала сайты конкурентов, выявила общие шаблоны и слабые зоны, на их основе спроектировала структуру и метрики для сравнительного анализа в интерфейсе. |
| User analytics | Helps understand user behavior, needs, and pain points | Учла поведение пользователей на юридических сайтах: частые действия, ожидания и барьеры — это легло в основу приоритетов интерфейса и фильтрации данных. |
| Traffic and engagement data | Highlights important sections and features | Использовала данные о посещениях и вовлечённости, чтобы выделить ключевые блоки: показатели вовлечения, сравнение конкурентов, динамику по периодам. |
| AI tools | Speeds up large-scale data processing and reveals patterns | Применяла AI-инструменты для анализа открытых источников и агрегирования данных из различных систем (например, SimilarWeb, SEO-платформ), чтобы создать сводный аналитический профиль. |
| Insights from performance metrics | Forms the base for layout and design focus | На основе метрик (bounce rate, time on site, conversion) спроектировала фокусные блоки: общая оценка, рост трафика, глубина вовлечённости — всё это выделено визуально. |
MVP 2 /Phase2. Prototype →
Using real user data, market trends, and AI tools, I identified key pain points and translated them into a focused, user-centered prototype
2. Low-end Prototype →
насыщение данными и проработка на различных вариантах данных и клиентах чтобы убедиться в работоспособности прототипа
3. Hi-end Wireframe
Проработанный дизайн и подготовленный к разработке внедрена дизайн система
MVP
Анализ Возможности заработка системы направленные на увеличение количества cases
Issue is to create an analytical tool that allows for an initial analysis of a website and see its position among competitors.
период 6мес
Разработка нового дизайн-макета
период 3мес
аналитика большая на протяжении полугода и внедрению в текущий дизайн небольших изменений а также проводились исследования по использованию интерфейса чтобы посмотреть какие данные пользователи воспринимают лучше всего проработан блог с возможностью СТА и большего количества данных полученных на блоге а
Разработка нового дизайн-макета
период 3мес
аналитика большая на протяжении полугода и внедрению в текущий дизайн небольших изменений а также проводились исследования по использованию интерфейса чтобы посмотреть какие данные пользователи воспринимают лучше всего проработан блог с возможностью СТА и большего количества данных полученных на блоге а
The product allows for obtaining quality leads who are interested in their growth.
Organize visually
Flexible drag and drop interface lets you arrange things in whatever way makes sense to you. Break out of linear documents and see your research, ideas and plans side-by-side.
All of our clients have the drive to do more and get more satisfaction and success out of their law firms.
MVP2
Разработка аналитического инструмента для получения больших выгод
Developed analytic tool with fist impression score for small law firms for first MVP, typically with 1 to 10 lawyers, with some notably larger.
Разработка нового дизайн-макета
период 3мес
аналитика большая на протяжении полугода и внедрению в текущий дизайн небольших изменений а также проводились исследования по использованию интерфейса чтобы посмотреть какие данные пользователи воспринимают лучше всего проработан блог с возможностью СТА и большего количества данных полученных на блоге а
Разработка нового дизайн-макета
период 3мес
аналитика большая на протяжении полугода и внедрению в текущий дизайн небольших изменений а также проводились исследования по использованию интерфейса чтобы посмотреть какие данные пользователи воспринимают лучше всего проработан блог с возможностью СТА и большего количества данных полученных на блоге а
Analytics & Pain point of the Law firm system
Grow Law Firm helps attorneys grow their law firms through world-class marketing strategies and legal marketing education via the Law Firm Academy. Focus on all marketing tasks, allowing our clients to focus on practicing law.
Research
While research face to one questions - How Clients Find Lawyer
While most respondents stated that they could use more than опе medium to find а lawyer, the Legal Trends Report identified that the most popular medium is the Internet.
This translates into significant demand for lawyers online.
Research
Primary Challenge to grow
Thomson Reuters has conducted а State of U.S. Small Law Firms study which involved 300 participants encompassing responses from solo practitioners to law firms with just under 30 employees.
According to the study, 75% of respondents identified acquiring new clients as the primary challenge facing their firm. However, as the findings in the following pages confirm, there is а roBust demand for legal services, specifically for virtually every metropolitan market.
Common idea is build the MODELS which COMPARE THE SAME FIRMs by google analytics tools
after request SHOW RESULTS COMPETITION only by nishe and location
Research
How Much Demand is There for Lawyers’ Services Online? Why Most Small Law Firms are Challenged to Find New Clients
While analyzing search data samples, including online ads, we found that for the majority of searches for lawyers, а dozen or so firms dominate in most metro areas.
The firms whose websites were prominently placed in organic and ad space, were getting significant numBer of visitors. Those law firms that did not have prominent placement, were largely ignored By the vast majority of the prospective clients searching online.
In fact, there are two primary rules that тау law firms violate that lead to challenges in finding new clients:
1. Be present where and when clients search (online) for а lawyer or information that can help them.
2. Failure to provide information online necessary for prospective clients to make а decision to further engage with the firm
The firms whose websites were prominently placed in organic and ad space, were getting significant numBer of visitors. Those law firms that did not have prominent placement, were largely ignored By the vast majority of the prospective clients searching online.
In fact, there are two primary rules that тау law firms violate that lead to challenges in finding new clients:
1. Be present where and when clients search (online) for а lawyer or information that can help them.
2. Failure to provide information online necessary for prospective clients to make а decision to further engage with the firm
Here is how many searches there are monthly for lawyer services:
Research
As a result of research make plan to show Law firm how invest money as now current result of competition
Next step Challenge 1
Challenge 1
Overall Score
Web presence score scans where you appear in Google search results when potential clients search for your practice area in your local area.
Final prototype included:
Here loaded data from GA component :
Challenge 2
Web Presence
Web presence score scans where you appear in Google search results when potential clients search for your practice area in your local area.
Final prototype included:
Here loaded data from GA component :
Challenge 3
Firm’s Reputation
The reputation score is calculated based on the average star rating and the total number of reviews.
Final prototype included:
Here loaded data from GA component :
Challenge 4
Website Performance
The website performance score is derived from an analysis of your website's loading speed, security, optimization, and user-friendliness.
Final prototype included:
Here loaded data from GA component :
Challenge 5
Potential Demand (Tips)
Tips includes all data position in the market and tips order service in our firm 🙂
Local task
Solving local tasks is an important process that leads to the proper configuration of product communication. Changes in the development process also lead to the correction of tasks and the simplification of the process for developers in order to quickly obtain results.
Customer development enhances products, marketing, and satisfaction by gathering data on target customer wants and needs. This prioritization leads to a competitive advantage, loyal customers, and long-term success.
Client Dashboard Flow
Optimisation Client Dashboard Flow
Organize visually
Flexible drag and drop interface lets you arrange things in whatever way makes sense to you. Break out of linear documents and see your research, ideas and plans side-by-side.
All of our clients have the drive to do more and get more satisfaction and success out of their law firms.
Research
Category for analytic personal injury, criminal defense, estate planning, probate and trusts, immigration, family and employment law, SSDI, business, and a few other common practice areas.
Most of our clients are located in populous areas with 100,000 residents or more (smaller towns just don’t have the search volume to produce a reasonable ROI).
All of our clients have the drive to do more and get more satisfaction and success out of their law firms.
Obtaining quality leads
Issue is to create an analytical tool that allows for an initial analysis of a website and see its position among competitors.
The product allows for obtaining quality leads who are interested in their growth.
1.Create system analysis
Overall Score
Web presence score scans where you appear in Google search results when potential clients search for your practice area in your local area. Based on analytic GA component and analyse your competitor the same
2.Create system analysis
Web Presence
Web presence score scans where you appear in Google search results when potential clients search for your practice area in your local area.
3.Create system analysis
Firm’s Reputation
The reputation score is calculated based on the average star rating and the total number of reviews.
4.1.Create system analysis
1/2 Website Performance
The website performance score is derived from an analysis of your website's loading speed, security, optimization, and user-friendliness.
4.2 Create system analysis
2/2 Website Autority
The website performance score is derived from an analysis of your website's loading speed, security, optimization, and user-friendliness.
5.Create system analysis
Potential demand
Tips to grow
Ux and renew website
Typically have a Survey after contact form. One of more way to understand clients.
What changed
The UI rules led to consistency
- centered everything
- applied the current style to fields
- corrected the distances on the grid
- applied the current style to fields
- corrected the distances on the grid
According to UX rules (more engaging for the user, easier to fill in)
1.1 Added emoji to the text for interaction with the user
1.2 Broke everything that was in the header into logical header structures
1.3 Removed title repetition in input fields
2 The first field should be slightly provocative to make it interesting to fill out and ur and role should be after we tire the user with questions)
3. Added ready-made answers for some questions
4. Moved the first field to the end (as logically they are together)
5. Added a friendly button at the end
1.2 Broke everything that was in the header into logical header structures
1.3 Removed title repetition in input fields
2 The first field should be slightly provocative to make it interesting to fill out and ur and role should be after we tire the user with questions)
3. Added ready-made answers for some questions
4. Moved the first field to the end (as logically they are together)
5. Added a friendly button at the end
New marketing features
renew design webpage included all productive data
All of our clients have the drive to do more and get more satisfaction and success out of their law firms.
